Last edited by Yole
Tuesday, May 19, 2020 | History

5 edition of Strategic marketing for nonprofit organizations found in the catalog.

Strategic marketing for nonprofit organizations

by Philip Kotler

  • 205 Want to read
  • 14 Currently reading

Published by Prentice Hall in Upper Saddle River, N.J .
Written in English

    Subjects:
  • Nonprofit organizations -- Marketing.

  • Edition Notes

    Includes bibliographical references and indexes.

    StatementPhilip Kotler, Alan R. Andreasen.
    ContributionsAndreasen, Alan R., 1934-
    Classifications
    LC ClassificationsHF5415 .K6312 1996
    The Physical Object
    Paginationvii, 632 p. :
    Number of Pages632
    ID Numbers
    Open LibraryOL804226M
    ISBN 100132325470
    LC Control Number95040725

    Strategic Management in Nonprofit Organizations is an independent publication and has not been authorized, sponsored, or otherwise approved by the owners of the trademarks or service marks referenced in this product. There may be images in this book that feature models; these models do not necessarily endorse, represent, orFile Size: 1MB. This manual offers a framework for strategic planning with suggestions developed specifi-cally for nonprofit organizations dedicated to AIDS advocacy and prevention. Those who already have experience with strategic planning will find this a useful refresher and “source book” of fundamental techniques.

    Strategic management in nonprofit organizations is the process of selecting an organization's goals, determining the strategic programs necessary to achieve specific objectives in .   This book is a must have for developing an effective marketing program for your nonprofit. It offers reader-friendly advice for how your marketing program can best function day-to-day as well as tips for management and thinking about the big picture. This book is particularly catered to small and medium-sized organizations.

    Strategic Marketing Resources, Inc. 21 likes. SMR helps clients that are Nonprofit Organizations, For-Profit Businesses, and Individuals and Families. From the boardroom to 5/5.   Read an Excerpt. This sixth edition of Strategic Marketing for Nonprofit Organizations comes at a time when nonprofit marketing is poised to have a much greater impact on the field of nonprofit management and on the growing intersection between that sector and the business world. The first two editions of this book served to legitimize marketing as a distinct Price: $


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Strategic marketing for nonprofit organizations by Philip Kotler Download PDF EPUB FB2

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and by: Reflecting the most recent, relevant information in the field, this best- selling text forms a conceptual and practical foundation for marketing in nonprofit organizations.

Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more/5(7). For graduate courses in Nonprofit Marketing and Management.

This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world. How important is nonprofit marketing to an organization’s long-term existence?Format: On-line Supplement.

I made a good use of this book to define the marketing in the academic library as a nonprofit organization. Moving from the major concept of marketing in his previous books, to market the services and goods of organization designed to not make a benefit from its business, Kotler has described this discipline terrifically/5.

Strategic Marketing for Non-Profit Strategic marketing for nonprofit organizations book, 7/e book. Read reviews from world’s largest community for readers. Reflecting the most recent, relevant /5(6). For-profit and nonprofit businesses ultimately have the same objective: make money.

Whether you’re selling a tangible product or service or you’re trying to attract donors for your cause, the bottom line is you need revenue. And that requires an effective and memorable marketing strategy.

You’ve probably heard a million times that you. For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations.

Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Marketing for nonprofit organizations.

Philip Kotler. Prentice-Hall, From inside the book. What people are saying - Write a review. We haven't found any reviews in the usual places. Contents. Marketing - Case studies Nonprofit organizations Marketing Nonprofit organizations Marketing Case studies.

ISBN: X: OCLC Number: Description: XXII, Seiten: Illustrationen, Diagramme: Contents: SECTION I Developing a Customer OrientationChapter 1The Growth and Development of Nonprofit Marketing SECTION II Strategic Planning and Organization Chapter 2Developing a Customer-Centered.

Strategic marketing for nonprofit organizations. [Alan R Andreasen; Philip Kotler] II. Strategic planning and organization. Strategic marketing planning. Understanding target audience behavior. Acquiring and using marketing information. # Nonprofit organizations--Marketing\/span>\n \u00A0\u00A0\u00A0\n schema.

Strategic marketing is incorporated in many different marketing and business careers to help organizations make the most profit by understanding what the consumer wants. Here we define strategic marketing and explore some marketing degrees and careers. Schools offering Marketing degrees can also be found in these popular choices.

For graduate courses in Nonprofit Marketing and Management. Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business by: Strategic Marketing for NonProfit Organizations (6th Edition) by Alan Andreasen, Philip T Kotler and a great selection of related books, art and collectibles available now at Nonprofit organizations are non-business entities who are operating for a particular social benefit.

They may operate for religious (such as The Salvation Army and the World Vision International), scientific (such as the American Association for the Advancement of Science and UNESCO), research and educational settings (such as the Corazones Para Peru and the 4th World Love).

Additional Physical Format: Online version: Kotler, Philip. Strategic marketing for nonprofit organizations. Englewood Cliffs, N.J.: Prentice Hall, © This sixth edition of Strategic Marketing for Nonprofit Organizations comes at a time when nonprofit marketing is poised to have a much greater impact on the field of nonprofit management and on the growing intersection between that sector and the business world.

The first two editions of this book served to legitimize marketing as a distinct career and a distinct educational /5(8). For graduate courses in Nonprofit Marketing and Management. Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

"synopsis" may belong to another edition of this title/5(72). Marketing for Nonprofit Organizations. Brenda Gainer. Search for more papers by this author in which nonprofit organizations are embedded and introduce concepts and theories that underpin a strategic approach to nonprofit markets and marketing.

It examines the four main types of decisions that an organization must make in order to develop Author: Brenda Gainer. TY - BOOK. T1 - Strategic Marketing for Non-Profit Organizations.

AU - Andreasen, Alan R. AU - Kotler, Philip. PY - Y1 - M3 - Book. BT - Strategic Marketing for Cited by: Buy Strategic Marketing for Non-Profit Organizations 7th edition () by Alan Andreasen and Philip Kotler for up to 90% off at : Prentice Hall, Inc.

Field Guide to Nonprofit Strategic Planning and Facilitation by Carter McNamara, published by Authenticity Consulting, LLC. Step-by-step guidelines to customize and facilitate planners to implement the best strategic planning process to suit the .The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

M3 - Book. SN - BT - Strategic Marketing ManagementCited by: Nonprofit organizations have grown tremendously in the last three decades.

With this growth has come a greater interest from the nonprofit sector in the importance of marketing.